Janet
Lipson
Principal/Sr. Copywriter
2785
S. Acoma St.
Englewood, CO 80110
p: 303.548.5211
janet@adlipink.com
Summary
Award-winning copywriter with keen attention to detail
Strategy-focused | Deadline-driven | Calm under pressure | Positive & upbeat
Print | Outdoor | Radio | TV | Direct Mail | POS | Web | Interactive | Social Media
Client Category Experience
Automotive | Education | Finance | Food/Beverage | Healthcare
Real Estate | Telecommunications | Travel/Leisure
Experience
5/08 – Present, Freelance Copywriter | Denver CO
Alta Colleges
Wrote, proofed and coordinated all collateral for Redstone College that included numerous pieces and multiple rounds of revisions
Fixler Davis
Created the first TV/radio campaign for A.C.E. Entertainment’s Girls Only
NL Design
Contributed in developing strategic direction for Dex and introduced the new Dex Advantage
2/07 – 5/08, Senior Copywriter | Karsh\Hagan
20/20 Tax Resolution
Initiated a new Web site that helped break their record in lead generation
Fresh Gourmet
Launched Fresh Gourmet’s national campaign and new tagline
Globus family of brands
Wrote all interactive, including Web sites, e-Newsletters and banner ads
McDonald’s
Established McDonald’s messaging and tone throughout radio, TV and billboards
Pinnacle Bank
Enhanced Pinnacle Bank’s brand identity in a national broadcast and print campaign
2/04 – 2/07, Freelance Copywriter | Denver, CO
DelGrasso Safety Consulting
Developed an integrated and imaginative marketing approach for DelGrasso’s company roll out
Greenhouse Partners
Produced dynamic creative for Odwalla and Western Union
Weise Communications
Created persuasive advertising for clients across the healthcare industry
2/03 – 2/04, Senior Copywriter | O'Brien Advertising, Denver, CO
Denver Water
Wrote and directed a powerful TV and print campaign on an extremely limited budget
E-470
Launched a memorable radio and print campaign that introduced this new roadway
Northwest Medical Center
Personally interviewed staff to create an award-winning testimonial campaign
1/99 – 2/03, Freelance Copywriter | Broadcast Producer, Denver, CO
Cactus Communications
Developed broadcast and print campaigns for Colorado Springs Utilities, Red Book and Children’s Hospital
Extra Strength
Created convincing, results-oriented radio for Robinson Dairy
Factory Design Labs
Developed effective Web copy for Copper Mountain Real Estate and High Altitude Promotions
Pierson Hawkins
After freelancing for just a few months, took over broadcast production
J. Walter Thompson
Concepted and wrote a local TV commercial that Ford turned into a full-blown, national campaign
11/93 – 1/99 Previous experience includes:
Thomas & Perkins, Denver | J. Walter Thompson, Chicago | Eisaman, Johns & Laws, Chicago
Denver Post, Denver Zoo, Norwest Bank, Pentax, TCI, Chuck E. Cheese’s, Milk, Kraft, Gerber, Northern Telecom, Quaker, Cadillac, Motorola, Canadian Club, Chevy, Cooper Tire
Education
Portfolio Center, Atlanta, GA, Copywriting program
Emory University, Atlanta, GA, BS-Psychology, Minor-Spanish
Advertising Awards
Communication Arts | Advertising Age/Scholastic Inc. “Yearn-To-Learn Challenge”
Business Marketing Association Awards | Halo Awards | Denver Ad Show
Art Directors Club of Denver | Biltmore Who’s Who
Home | Resume | Client List | Print | Radio | Television
