Award-winning copywriter with keen attention to detail
Strategy-focused | Deadline-driven | Calm under pressure | Positive & upbeat
Print | Outdoor | Radio | TV | Direct Mail | POS | Web | Interactive | Social Media
Client Category Experience
Automotive | Education | Finance | Food/Beverage | Healthcare
Real Estate | Telecommunications | Travel/Leisure
4/12 – Present, Freelance Copywriter | Denver CO
Wrote persuasive marketing materials to support the launch of their newest product offering.
Welch Creative Group
Researched and created the first all-inclusive cancer network directory for Centura Health.
Developed memorable advertising for clients in the healthcare industry.
2/10 - 4/12, Senior Copywriter | Hunter Douglas Window Fashions
Created effective marketing materials for over 50 Hunter Douglas products. Proofed and edited all in-house communications for grammar and trademark usage.
Hunter Douglas Magazines and Newsletters
Wrote, edited and organized many rounds of articles for three Hunter Douglas publications
under aggressive deadlines.
National Sales Meetings
Developed the overall theme that was chosen for the 2012 National Sales Meeting. Wrote supporting materials for the last three sales meetings and concepted ideas for meeting events.
Rebrand of In-House Creative Department
Worked with the in-house team to rebrand our department with a new name and logo, enticing messaging and teasers leading to the reveal.
5/08 – 2/10, Freelance Copywriter | Denver CO
Wrote, proofed and coordinated all collateral for Redstone College that included numerous pieces and multiple rounds of revisions
Created the first TV/radio campaign for A.C.E. Entertainment’s Girls Only
Contributed in developing strategic direction for Dex and introduced the new Dex Advantage
2/07 – 5/08, Senior Copywriter | Karsh\Hagan
20/20 Tax Resolution
Initiated a new Web site that helped break their record in lead generation
Launched Fresh Gourmet’s national campaign and new tagline
Globus family of brands
Wrote all interactive, including Web sites, e-Newsletters and banner ads
Established McDonald’s messaging and tone throughout radio, TV and billboards
Enhanced Pinnacle Bank’s brand identity in a national broadcast and print campaign
2/04 – 2/07, Freelance Copywriter | Denver, CO
DelGrasso Safety Consulting
Developed an integrated and imaginative marketing approach for DelGrasso’s company roll out
Produced dynamic creative for Odwalla and Western Union
Created persuasive advertising for clients across the healthcare industry
2/03 – 2/04, Senior Copywriter | O'Brien Advertising, Denver, CO
Wrote and directed a powerful TV and print campaign on an extremely limited budget
Launched a memorable radio and print campaign that introduced this new roadway
Northwest Medical Center
Personally interviewed staff to create an award-winning testimonial campaign
1/99 – 2/03, Freelance Copywriter | Broadcast Producer, Denver, CO
Developed broadcast and print campaigns for Colorado Springs Utilities, Red Book and Children’s Hospital
Created convincing, results-oriented radio for Robinson Dairy
Factory Design Labs
Developed effective Web copy for Copper Mountain Real Estate and High Altitude Promotions
After freelancing for just a few months, took over broadcast production
J. Walter Thompson
Concepted and wrote a local TV commercial that Ford turned into a full-blown, national campaign
11/93 – 1/99 Previous experience includes:
Thomas & Perkins, Denver | J. Walter Thompson, Chicago | Eisaman, Johns & Laws, Chicago
Denver Post, Denver Zoo, Norwest Bank, Pentax, TCI, Chuck E. Cheese’s, Milk, Kraft, Gerber, Northern Telecom, Quaker, Cadillac, Motorola, Canadian Club, Chevy, Cooper Tire
Portfolio Center, Atlanta, GA, Copywriting program
Emory University, Atlanta, GA, BS-Psychology, Minor-Spanish
Communication Arts | Advertising Age/Scholastic Inc. “Yearn-To-Learn Challenge”
Business Marketing Association Awards | Halo Awards | Denver Ad Show
Art Directors Club of Denver | Biltmore Who’s Who