Janet Lipson
Principal/Sr. Copywriter
2785 S. Acoma St.
Englewood, CO  80110
p: 303.548.5211
janet@adlipink.com

Summary

Award-winning copywriter with keen attention to detail

Strategy-focused | Deadline-driven | Calm under pressure | Positive & upbeat

Print | Outdoor | Radio | TV | Direct Mail | POS | Web | Interactive | Social Media

Client Category Experience

Automotive | Education | Finance | Food/Beverage | Healthcare

Real Estate | Telecommunications | Travel/Leisure

Experience

4/12 – Present, Freelance Copywriter | Denver CO

Starz Entertainment

Wrote persuasive marketing materials to support the launch of their newest product offering.

Welch Creative Group  

Researched and created the first all-inclusive cancer network directory for Centura Health.

Weise Communications 

Developed memorable advertising for clients in the healthcare industry.

2/10 - 4/12, Senior Copywriter | Hunter Douglas Window Fashions

Advertising/Marketing

Created effective marketing materials for over 50 Hunter Douglas products. Proofed and edited all in-house communications for grammar and trademark usage.

Hunter Douglas Magazines and Newsletters

Wrote, edited and organized many rounds of articles for three Hunter Douglas publications

under aggressive deadlines.

National Sales Meetings

Developed the overall theme that was chosen for the 2012 National Sales Meeting. Wrote supporting materials for the last three sales meetings and concepted ideas for meeting events.

Rebrand of In-House Creative Department

Worked with the in-house team to rebrand our department with a new name and logo, enticing messaging and teasers leading to the reveal.

5/08 – 2/10, Freelance Copywriter | Denver CO

Alta Colleges 

Wrote, proofed and coordinated all collateral for Redstone College that included numerous pieces and multiple rounds of revisions

Fixler Davis   

Created the first TV/radio campaign for A.C.E. Entertainment’s Girls Only

NL Design      

Contributed in developing strategic direction for Dex and introduced the new Dex Advantage

2/07 – 5/08, Senior Copywriter | Karsh\Hagan

20/20 Tax Resolution

Initiated a new Web site that helped break their record in lead generation

Fresh Gourmet

Launched Fresh Gourmet’s national campaign and new tagline

Globus family of brands

Wrote all interactive, including Web sites, e-Newsletters and banner ads

McDonald’s

Established McDonald’s messaging and tone throughout radio, TV and billboards

Pinnacle Bank

Enhanced Pinnacle Bank’s brand identity in a national broadcast and print campaign

2/04 – 2/07, Freelance Copywriter | Denver, CO

DelGrasso Safety Consulting

Developed an integrated and imaginative marketing approach for DelGrasso’s company roll out

Greenhouse Partners

Produced dynamic creative for Odwalla and Western Union

Weise Communications

Created persuasive advertising for clients across the healthcare industry

2/03 – 2/04, Senior Copywriter | O'Brien Advertising, Denver, CO

Denver Water

Wrote and directed a powerful TV and print campaign on an extremely limited budget

E-470

Launched a memorable radio and print campaign that introduced this new roadway

Northwest Medical Center

Personally interviewed staff to create an award-winning testimonial campaign

1/99 – 2/03, Freelance Copywriter | Broadcast Producer, Denver, CO

Cactus Communications

Developed broadcast and print campaigns for Colorado Springs Utilities, Red Book and Children’s Hospital

Extra Strength

Created convincing, results-oriented radio for Robinson Dairy

Factory Design Labs

Developed effective Web copy for Copper Mountain Real Estate and High Altitude Promotions

Pierson Hawkins

After freelancing for just a few months, took over broadcast production

J. Walter Thompson

Concepted and wrote a local TV commercial that Ford turned into a full-blown, national campaign

11/93 – 1/99 Previous experience includes:

Thomas & Perkins, Denver | J. Walter Thompson, Chicago | Eisaman, Johns & Laws, Chicago

Denver Post, Denver Zoo, Norwest Bank, Pentax, TCI, Chuck E. Cheese’s, Milk, Kraft, Gerber, Northern Telecom, Quaker, Cadillac, Motorola, Canadian Club, Chevy, Cooper Tire

Education

Portfolio Center, Atlanta, GA, Copywriting program

Emory University, Atlanta, GA, BS-Psychology, Minor-Spanish

Advertising Awards

Communication Arts | Advertising Age/Scholastic Inc. “Yearn-To-Learn Challenge”

Business Marketing Association Awards | Halo Awards | Denver Ad Show

Art Directors Club of Denver | Biltmore Who’s Who

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